Well, this did not last too long
Here we are, once again...
Dear subscribers,
Today I read that wanting to close down our socials on impluse is very “ADHD”. Hmmm… I relate to that. It’s kinda been my life for the last couple of years, when I pivoted my business and kept changing its direction.
When I decided to take my six-month sabbatical, I had grand notions of getting back into blogging. First I tried to resurrect my weight loss blog, and when that didn’t feel quite right, I switched to Autumn Diaries and more general musings about life. I had visions of writing in coffee shops sipping lattes, or on our patio overlooking our luscious garden on beautiful summer days. Alas, I am just not feeling it, and I don’t think my readers are, either, because engagement is way down. The online world has changed a lot since I got into blogging over 20 years ago. Between everyone sharing their thoughts and lives on the internet, and now AI exponentially exploding consumable content, it’s become a very noisy place.
I’ve started and closed my personal blog so many times over recent years, trying to recreate the coziness and connections of the old blogging days. But I finally have to concede… they are gone.
But it’s not just the online world that has changed. I have, too.
As I get older – especially during these uncertain and volatile times – I am craving more simplicity, calm, and stability. I am doing a lot of purging and decluttering in my home, and I want to do the same in my online life:
I still love my online business and will return to it in the fall as planned, although it may look a little different (all part of the simplification).
I still love photography and microblogging, and will continue to share my photos and stories on Instagram, my one consistent social media channel.
I still love writing, and do so in my journals and my business newsletter (which will also resume in the fall).
Other than that, I am more focused on my offline life. Right now, I am enjoying the beginnings of summer, my veggie garden, bicycling, and taking photos. Maybe I’ll learn to fly our plane! Maybe I’ll learn how to paint. I am still on my weight loss journey and have lost 15 lbs from my highest weight last year, with the help of my sensible diet, support, and journaling.
If you want to stay in touch, you can do so via my Instagram or newsletter.
Thank you for always riding this wave with me, I appreciate you very much!
Much love ❤️
Kerstin xo




The online writing/sharing world is better with you in but we’ll be wherever you are! And yes, tending to our offline life is the most important thing. ❤️
I admire your willingness to try and I will follow you wherever you go. You are a role model for online business women!